Red Peel
How to explain what you do

Red Peel is a great company.
If you've ever been to a big exhibition at the NEC, Olympia , or similar, chances are you've seen a stand designed and constructed by Red Peel. Not the small kit based ones, though. Red Peel design and build big, bespoke, one-off stands for big corporates.

They also do:

  • Exhibition stands
  • Road show sets
  • Sets for product launches
  • Sets for themed parties
  • Sets for theatre, television and video

The problem was communicating all of this in a short strapline, which along with developing a new logo, was our initial brief.

We came up with a new logo and the strapline:

Imagery with Impact at any event

This was backed up by a descriptor:

A combination of creativity and art-of-the impossible construction for image changing events.